Thursday, December 19, 2019

Racism Racial Discrimination And Prejudice - 1556 Words

Racism has become about only blacks and whites like those are the only races. I am also a Hispanic female, and I disagree that African-Americans and Americans should be the only ones in the media every time something happens. The quotes from the film were blasted all over the Internet. What about things happening with other races? We never think about major things like this. People act like racism only happens within these two races. We have other minorities and races, so should it be okay for everyone to be racist? Eventually, we have to change this cycle we will continue this ignorance. We should never allow reverse racism, this term is used to describe acts of discrimination and prejudice perpetrated by racial minorities or†¦show more content†¦If we find it disrespectful for others to be this way towards blacks, we should find it disrespectful to do it to them. Music is a thing we use to relieve stress or just jam out to, but some rappers in the 90s would put some racist lyrics in their songs. Apache, a rapper signed to Warner Bros, had a song called Kill d White People in 1993 with the lyrics â€Å"Kill the white people; we gonna make them hurt; kill the white people; but buy my record first; ha, ha, ha.† This is what I mean by Blacks can be racist. Apache making a joke or laughing at the end of these lyrics does not make this okay. We need to stop with supporting artist like this. In 2011, Childish Gambino, an artist, writer, actor, and etc, released an album named Camp telling a story about this experience of a young boy going to a summer camp and falling in love with a girl; on one of the track called Hold You Down he raps these lyrics: But n***** got me feelin I ain t black enough to go to church Culture shock at barber shops cause I ain t hood enough We all look the same to the cops, ain t that good enough? The black experience is black and serious Cause being black, my experience, is no one hearin us White kids get to wear whatever hat they want When it comes to black kids one size fits all He talking about the discrimination he dealt with as a teen for the pigment of his skin tone. Saying the cops areShow MoreRelatedEssay on Defining Racial Discrimination?775 Words   |  4 PagesFor discrimination to occur both power and prejudice need to come together, forming barriers that oppress a person or group of people deemed inferior. Discrimination can be intentional or unintentional. The Merriam-Webster dictionary defines racism, as the belief that race is the primary determinant of human traits and capacities, and produces an inherent superiority of a particular race. Racial discrimination refers to discriminatory actions based on race or skin color. 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In the stories The Old Chief Mshlanga by Doris Lessing and Crackling Day Peter Abrahams, the children experience opposite ends of racial discriminationRead MoreAmerica Still Divided : Racism And Discrimination1091 Words   |  5 Pages Soc206 April 30, 2015 Final/Research Paper America Still Divided Racism and discrimination inequalities have become a major discussion throughout the years in our society. Inequalities has impacted every level of humanity on this earth. Education, tolerance and acceptance can be used to challenge one another in attempt to change the negative traditions that continue to exist in our culture. Racism and discrimination inequalities continues to be passed from generation to generation. WhenRead More Prejudice and Racism in Canada Essay769 Words   |  4 PagesRacism is a Problem in Canada A few years ago in Smalltown, CA a burning cross was placed in the lawn of a visible minority family. Although the media seemed shocked at this explicit racial attack and portrayed the attackers as a group of abnormal, twisted deviants, I was not surprised. As an Asian student who is writing her Sociology honours thesis on visible minorities in Canada, I know on a personal and academic level that racism in Canada does exist. Although explicit racial incidents areRead MoreRace Relations And Social Inequality1610 Words   |  7 Pagesrelated to race relations. By comparing two articles â€Å"Ethno-Racial Attitudes and Social Inequality† and â€Å"What happens before? A field experiment exploring how pay and representation differentially shape bias on the pathway into organizations† this paper will explore racial social injustices with the intent to showcase the thinking about race relations and social inequality. Points of Interest Racial inequality is a volatile and complex topic; there is no

Wednesday, December 11, 2019

Evaluation in Tourism and Hospitality - MyAssignmenthelp.com

Question: Discuss about the Evaluation in Tourism and Hospitality Managerment. Answer: Introduction: J.W. Mariott Jr. owns the Mariott group of hotels and the head office of the company is located in Bethesda. The company is well known for the services that it provides to the consumers with the lodging purposes. It is very comfortable in nature and provides excellent services to the guests at all their locations at a global level (Akincilar Dagdeviren, 2014). The website of the company is very detailed and contains all the information that is required for a person to apply for a job. The workplace makes the employees feel that they are in a homely environment and it brings the best of the employees on a regular basis. This is done by giving them proper training so that they can increase their level of productivity. The searching and applying for the jobs on the websites of this company is very simple where the person can explore the opportunities that they provide so that it helps in inspiring them (Jeong, Oh Gregoire, 2015). The process of application for the company is that the applicant needs to have a valid mail id or they can create one from the different email providers such as gmail, yahoo, hotmail etc. On successfully entering the website of career, the applicant has to click on the search and apply jobs, which will help them in identifying the job openings that are present in the company on a current basis. If the applicant is applying for the first time then they need to create an account in the company, which will help him in getting a unique username and password, which will enable him to access the site in the future. The process has many steps and it will take around 30-45 minutes for an applicant to fill up the process. If the process cannot be completed within the stipulated time, the applicant can save it as draft and submit it on a later period as well (Gazzoli et al., 2013). The Hilton group of hotels started in the year 1919 and has more than 500 hotels and resorts, which is spread across 140 new locations. This group of hotels offers the tourists and travelers with authentic experiences and they are considered to be innovative and leaders in world class products. The services and the amenities that they provide to their guests and the way the hotel group takes care of them are excellent, which provides the travelers to experience the best services that are available around the world. This has led the team to be leaders in their thinking capacity and people who serve the organization are valued and respected all over the world (Jeong, Oh Gregoire, 2015). The company believes that the hospitality sector is not a kind of job but a journey through which the employees can discover themselves. The employees in the company work together as a team, which helps them in delivering better experiences to the customers who visits their hotels. The application process in the hotel is simple as the applicant has to apply for the jobs that are shown under their jobs tab. The applicant needs to upload their resume in the portal of the company for whichever job the applicant is applying. This helps in saving the time of the application process as the applicant can fill up the form at a faster rate because of the hassle-free process. The applicant just needs to opt for the tabs for the jobs that he will be applying and click on it (Murphy et al., 2014). Functionality The potential employees or the applicants can apply for the vacant positions and has been listed in the website of the company. This helps the companies to advertise their needs on the social media sites and the official websites of these companies. the social media sites like Facebook and Twitter and LinkedIn plays a huge role in attracting potential employees as the people keep themselves regularly updated with the information that is being available on the internet especially the social networking sites. The potential employees can apply for the positions that are vacant through the online processes, as it will help in saving the time and money of the company (Gazzoli et al., 2013). The potential employees can register themselves for multiple positions, as there is an option for doing so in the websites of the company. The Marriott hotel allows the employees to register themselves for multiple positions only if they are currently a part of the organization and there is a scope of internal promotion of the employees. The Hilton group of hotels on the other hand allows the applicants to register themselves under multiple positions if they have the required qualifications for all those positions. However, the applicant if selected by the company will be given a particular position, which the management may deem to see fit. The management is not liable to take the opinion of the applicant before offering him the job position in the company (Holcomb, Upchurch Okumus, 2017). The sites present an overall detail of the different positions that are vacant in the company and the career opportunities that the employees will have by inducting themselves in the company. The use of the social media sites has given the companies a farther reach, which has helped them in getting attention from a large number of people. Another major factor is the rise in the employees in the hospitality management industry. People nowadays want to be a part of this sector as it gives the employees to be in the limelight for the time they are working in the sector (Morrison, Taylor Douglas, 2015). The websites of the companies make the applicants aware of the positions that are vacant along with the designation and the place for which the hiring is taking place. This allows the applicant to choose from the different locations that are being advertized by the company. the applicant can be free to relocate themselves or choose to stay in their parent company by applying the jobs that they deem to see fit. The ranges of the positions that are offered by the companies depend on the nature of the vacancies that is present in the company (Caroll Siguaw, 2013). The website of the Marriott hotel chain is attractive as it provides all types of information about the history of the company along with the different positions that are available as vacancies within the organization is also given. The website also has a separate space for the questions that may arise in the minds of the applicants. The questions are based on the common problems that the applicants may face and they can refer to these questions and solve their queries. The webpage also includes the different accolades that the company has achieved from the various organizations due to the service that they have rendered in the hospitality sector (Gehrels, Wienen Mendes, 2016). The Hilton hotel on the other hand has a website that is quite complicated with respect to the jobs page. The profiles of the jobs are all mentioned along with the locations where it is vacant. The social media pages for both the companies are heavily decorated with the various events that they have undertaken recently as it is the only way through which the people can be made aware by the company. This has led to the increase in the use of these sites as it helps the companies to create a greater customer base for them (Xiang Law, 2013). Recommendations The organizations need to create their own networks on the social network sites that will help in generating content and discussion such as LinkedIn. These industries are in constant struggle in recruiting the best people who are talented according to their human resource management team. The current employees of these organizations needs to look after the social media sites so that they can share their achievements and information of the company that is not confidential, which will help in attracting new talents towards the organization (Miranda, Rubio Chamorro, 2014). The managers of the organization need to screen the applicants before selecting them to join the company. While screening the applicants, they need to keep in mind the type of job profile that they are looking for, which will help them in achieving the targets within the limited resources. This will help the company to maximize its profit ratio. The companies need to lay more emphasis on LinkedIn rather than on Facebook as Facebook helps in sharing information whereas the latter helps in connecting the companies with various professionals so that the skills can be marketed along with the information of the job and the development of their careers (Xie Chen, 2014). Reference List Akincilar, A., Dagdeviren, M. (2014). A hybrid multi-criteria decision making model to evaluate hotel websites.International Journal of Hospitality Management,36, 263-271. Carroll, B., Siguaw, J. (2013). The evolution of electronic distribution: Effects on hotels and intermediaries.The Cornell Hotel and Restaurant Administration Quarterly,44(4), 38-50. Gazzoli, G., Gon Kim, W., Palakurthi, R. (2013). Online distribution strategies and competition: are the global hotel companies getting it right?.International Journal of Contemporary Hospitality Management,20(4), 375-387. Gehrels, S., Wienen, N., Mendes, J. (2016). Comparing hotels employer brand effectiveness through social media and websites.Research in Hospitality Management,6(2), 163-170. Holcomb, J. L., Upchurch, R. S., Okumus, F. (2017). Corporate social responsibility: what are top hotel companies reporting?.International journal of contemporary hospitality management,19(6), 461-475. Jeong, M., Oh, H., Gregoire, M. (2015). The role of website quality in online hotel reservations.Information Technology in Hospitality,4(1), 3-13. Miranda, F. J., Rubio, S., Chamorro, A. (2014). An Assessment Methodology for Hotel Websites: Application to the Top 10 Cities.Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications, 284. Morrison, A. M., Taylor, J. S., Douglas, A. (2015). Website evaluation in tourism and hospitality: the art is not yet stated.Journal of Travel Tourism Marketing,17(2-3), 233-251. Murphy, J., Forrest, E. J., Wotring, C. E., Brymer, R. A. (2014). Hotel management and marketing on the Internet: An analysis of sites and features.The Cornell Hotel and Restaurant Administration Quarterly,37(3), 770-82. Xiang, Z., Law, R. (2013). Online competitive information space for hotels: An information search perspective.Journal of Hospitality Marketing Management,22(5), 530-546. Xie, L., Chen, C. C. (2014). Hotel loyalty programs: how valuable is valuable enough?.International Journal of Contemporary Hospitality Management,26(1), 107-129.

Wednesday, December 4, 2019

Microsoft Vdi free essay sample

The Statement of Work (SOW) and any exhibits, appendices, schedules and attachments describe the technical scope of work of project only. This SOW represents the complete baseline for scope, services, service deliverables, and acceptance applicable to this project. All changes to this document will be managed in accordance with the Change Management Process defined below. The Al Tayer Group IT has requested CYQUENT Technology Consultants to help them design and implement the following initiatives: * Microsoft VDI High Availability : Installation of Remote Desktop Connection Broker * Installation of Remote Desktop Session Host * Installation of Remote Desktop Virtualization Host * System Center Virtual Machine Manager CYQUENT Technology Consultants hereby indicate full interest in engaging with ATG on the said project and this Statement of work provides all details to that effect. Proposal Highlights I. Detailed Statement of Project Scope Areas in Scope and Out of Scope II. Project M ethodology: a. Cyquent Consultants will follow Microsoft Solutions Framework and ITIL methodology to implement a project. We will write a custom essay sample on Microsoft Vdi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The implementation methodology is broken into five high level phases. The phases are designed to be run in sequence as the outputs from one phase are required inputs into the next phase. i. Envision ii. Plan iii. Design iv. Deploy v. Manage III. Project Timeline: The Project is estimated to take 1 Calendar Month days of duration. IV. Bill of Materials: Listing of Hardware amp; Software required to uccessfully complete the project based on details provided by ATG IT Team V. Cyquent Experience: Cyquent has successfully delivered many Microsoft Infrastructure Projects in different organizations; therefore Cyquent consultants are familiar with the intricacies involved in the successful deployment of Microsoft technologies. By choosing Cyquent, Al Tayer Group will be mitigating the risks involved in undertaking such a Project because of Cyquent best design practices and knowledge base drawn from our earlier engagements. Section 1 – Solution Overview Areas within Scope 1. Envisioning 2. 1. Planning / Design Workshop for fine tune approach and discuss risk areas for ATG. 2. Planning 3. 2. Update / fine tune project plan 3. 3. Develop Design amp; Build Documentation for Solution 3. 4. Review and Acceptance. 3. Stabilization 4. 5. Update / fine tune project plan 4. 6. Verify hardware, software and network infrastructure pre-requisites in place and operational 4. 7. Update go-to-production plan 4. Deployment 5. 8. Microsoft VDI 5. 9. 1. Installation of Remote Desktop Connection Broker 5. 9. 2. Installation of Remote Desktop Session Host 5. 9. 3. Installation of Remote Desktop Virtualization Host and HyperV 5. 9. 4. 1. Create Virtual Machines 5. 9. Installation of System Center Virtual Machine Manager 5. 10. Deployment Review and Acceptance. 5. General Troubleshooting , Basic Operations Training and hand over Areas Out of Scope 1. Anything else not included in this section and any activity other than what is detailed in the â€Å"Areas within Scope† section above. . All products listed for deployment and configuration will be based on out of the box functionality 3. Acquiring any third party applications and hardware devices is ‘out-of-scope’. 4. Any deployment or configuration on client desktops other than the items listed in the section above. 5. No connectivity to any legacy system. Any connectivity / migration requirements to legacy systems will be treated as separate engagement. 6. Any deploy ment or configuration in the following areas to be done on advisory basis only * SAN replication. Network layer configuration (This includes firewall / UMT level public IP NAT, SSL offloading, core switch configuration and network configuration for traffic to terminate on servers. ) * Disaster Recovery site. Summarized Bill of Materials Server and Software The table below is an aggregation of all the server hardware and software required based on initial discussions with Al Tayer Group: Note: RD Virtualization Host can host up to 40 VDI desktop per server as per below Configuration, with total of 80 VDI’s on 2 servers. Server| Memory| CPUCores *| Local Disks| SAN Access| Network Cards| Software| | | | | | | | x Windows 2008 R21x Windows 2008 R22x Windows 2008 R21x Windows 2008 R2| 6GB6GB64GB6GB| 2 Core x642 CoreX6416 CoreX644 CoreX64| 2x75GB2x 75 GB1x 75gb1x 1000GB2x 75 GB| NoNoYesNo| 2222| * Windows 2008 STD x64 * Remote Desktop Connection Broker * Remote Desktop Session Hos t * Windows 2008 STD x64 * Remote Desktop Connection Broker * Remote Desktop Session Host * Windows 2008 ENT x64 * RD Virtualization Host, Hyper-V * Windows 2008 STD x64 * System Center Virtual Machine Manager| * The CPU column specifies number of cores required rather than physical processors. CYQUENT Profile Our Vision To be the most business friendly and cost effective IT consulting company by choice in the gulf Our Mission Consistently provide dependable IT Consulting solutions that best satisfy customer’s business needs About Us CYQUENT is a strong Microsoft Gold Certified Partner in the Gulf managed by Ex-Microsoft Services Manager. CYQUENT is actively engaged in several projects with the local Microsoft team for customers in different verticals/Industries. Finding the right partner is an equally important task as identifying the right solution for your business needs. We at CYQUENT work and build solutions that are Customer Centric. We understand customer needs and align our approach to provide them with tailor made solutions to reach their business goals without compromising on the best Practices. Cyquent Competency Levels * Core Offerings * Technical Consulting – Design , Deployment, Project Management: * Information Worker (SharePoint/SQL/CRM) * Infrastructure * Security * Support (Premier Support) * Outsourcing :- * Managed Services * Staff Augmentation * Helpdesk Project Organization and Staffing Resource Types Allocated to the Engagement: 1. Cyquent Engagement Manager 2. VDI- Architect (On/Off-site) 3. Cyquent Consultants 4. Cyquent Server Engineer Implementation, Project Approach, Timeline and Service Deliverables Project Approach Microsoft Solutions Framework We will leverage the Microsoft Solutions Framework (MSF) to execute this SOW. MSF represents an industry-proven solution development approach that provides for well-defined phases that take into account development of requirements, architectural design, detailed software design, software development, system testing, and managed release cycles. MSF Process Model Phases and Milestones MSF organizes the solution approach into five distinct phases during the project lifecycle. Envisioning: Envisioning involves creating a business vision and defining the scope of work necessary to bring the vision to reality (e. g. , business case justification, business studies, etc. ). * Planning: Planning continues through the development of detailed functional requirements, system and application architectures, the user interface prototype, and a detailed project p lan for the remainder of the project. * Development: The Development phase begins with the first iteration of development and culminates with the â€Å"functionality complete† milestone (or Beta release). Stabilization: The Stabilization phase involves testing and acceptance. * Deployment: The Deployment phase includes deployment of the core technology and site components, transitioning of the project to operations and support, and obtaining final Customer approval of the project * Change and Release Management CYQUENT will follow ITIL best practice guidance drawn from the public and private sectors across the world for the Change and Release Management processes to deploy this solution in your production environment. The IT Service Lifecycle The IT service lifecycle describes the life of an IT service, from planning and optimizing the IT service to align with the business strategy, through the design and delivery of the IT service, to its ongoing operation and support. Underlying all of this is a foundation of IT governance, risk management, compliance, team organization, and change management. The Lifecycle Phases The IT service lifecycle is composed of three ongoing phases and one foundational layer that operates throughout all of the other phases. They are: * The Plan Phase. * The Deliver Phase. The Operate Phase. * The Manage Layer. IT service lifecycle Timeline The Project is estimated to take 1 Calendar Month for completion subject to the following pre-requisites being fully completed: * Work Order Signed * Software amp; Hardware completely ready * Al Tayer Staff allocated for the project Key Service Deliverables and Acceptance Process Key Project Service Deliverables The following is a list of the key project serv ice deliverables that will be delivered within this SOW which must be formally reviewed and accepted. Project Phase| Service Deliverable Name | Planning| * Planning Workshops * Design amp; Build Documentation for Solution * Project Plan| Deployment| * Installation of Remote Desktop Connection Broker * Installation of Remote Desktop Session Host * Installation of Remote Desktop Virtualization Host and HyperV * Create Virtual Machines * Installation of System Center Virtual Machine Manager| Training| * Training workshop for IT operations handover | Service Deliverable Acceptance Process At specified milestones throughout the project, we will deliver completed project service deliverables for review and approval. Service deliverables shall be reviewed within 4 consecutive business days from the time of submittal for acceptance. Service deliverables shall be deemed accepted in the absence of review or response of acceptance within this specified time. The use or partial use of any service deliverable constitutes acceptance of that service deliverable. Feedback supplied after the review period will be evaluated as a potential change of scope and shall follow the Change Management Process outlined in this SOW. The Service Deliverable Acceptance Process is described below. * Submission of Service deliverables The CYQUENT Project Manager, or his designee, will prepare a Project Status report and forward with the respective service deliverable to the Customer Project Manager, or Customer designee, for consideration. * Assessment of Service Deliverables: The Customer representative will determine whether the service deliverable meets the requirements as defined in this SOW and that the service deliverable is complete. Additional work on, or changes to, an accepted service deliverable that are requested by the Customer will managed through the Change Management Process. Acceptance / Rejection: After reviewing, the Customer will either accept the service deliverable (by signing and dating the Service Deliverable Acceptance Form) or will provide a written reason for rejecting it and will return the Service Deliverable Acceptance Form to the CYQUENT team. * Correction of Service Deliverables: CYQUENT will correct in-scope problems found with the service deliverable and will address the correctio n of out-of-scope changes according to the Change Management Process. CYQUENT will submit a schedule for making changes to the service deliverable within two (2) business days of receiving a rejected Service Deliverable Acceptance Form. Once CYQUENT corrects all previously identified in-scope problems, the service deliverable will be deemed accepted. * Monitoring and Reporting: The CYQUENT project team will track service deliverable acceptance. Updates on service deliverable acceptance will be included in the status report and discussed in the status meeting. Service deliverable acceptance issues that cannot be resolved will be elevated to the Project Steering Committee. Project Completion The project will be considered complete, when any of the following are met: a. All of the service deliverables identified within this SOW have been completed, delivered and accepted or deemed accepted, including approved Change Request Forms b. The fee provisions of the Work Order have been met or c. This agreement is terminated pursuant to the provisions of the agreement. General Customer Responsibilities and Project Assumptions General Customer Responsibilities Our delivery of the services are dependent on your involvement in all aspects of the services, your ability to provide accurate and complete information as needed, your timely and effective completion of the responsibilities as identified herein, the accuracy and completeness of the Assumptions, and timely decisions and approvals by your management. In performing our services under this SOW and the applicable WO, we will rely upon any instructions, authorizations, approvals or other information provided to us by your project Manager or by any other personnel identified by your Project Manager. Project Assumptions The Services, fees and delivery schedule for this project are based upon the following assumptions. * All pre-requisites like :- * Hardware, Software, Resources and Networking Infrastructure (LAN or WAN) will be ready before CYQUENT Team starts Software deployment * Although CYQUENT can assist with troubleshooting procedures that pertain to environmental causes, specific issues maybe uncovered that require escalation to product support services for Microsoft or other products. These will be initiated using the customer’s existing support contracts with Microsoft and / or other vendors. Office facilities: Suitable office facilities at the project premises for our consultants during this engagement – with desk space, telephone (for internal and external calls), power, network connectivity (for printing documents, accessing project resources and storing project information), and Internet connectivity * Access: Timely access for our consultants to the fa cilities, IT infrastructure, applications, data, documentation and staff necessary for us to carry out this engagement. * IT facilities and equipment: All computer facilities, hardware and system software needed for this project. Staff: Commitment of key stakeholders and suitably skilled staff to work with Cyquent Services consultants on this project as and when needed – particularly to clarify requirements and context during the project and to take ownership of the outputs of this engagement going forward, including: * Senior experienced Technical resources from application, systems and infrastructure teams. * Business management staff * Timely response: All necessary project decisions, feedback to queries and review of project deliverables in a timely manner, so as not to delay the project.

Wednesday, November 27, 2019

About Byzantine Architecture and the Rise of Christianity

About Byzantine Architecture and the Rise of Christianity Byzantine architecture is a style of building that flourished under the rule of Roman Emperor Justinian between A.D. 527 and 565. In addition to extensive use of interior mosaics, its defining characteristic is a heightened dome, the result of the latest sixth-century engineering techniques. Byzantine architecture dominated the eastern half of the Roman Empire during the reign of Justinian the Great, but the influences spanned centuries, from 330 until the fall of Constantinople in 1453 and on into todays church architecture. Much of what we call Byzantine architecture today is ecclesiastical, meaning church-related. Christianity began to flourish after the Edict of Milan in A.D. 313 when Roman Emperor Constantine (c. 285-337) announced his own Christianity, which legitimized the new religion; Christians would no longer be routinely persecuted. With religious freedom, Christians could worship openly and without threat, and the young religion spread rapidly. The need for places of worship expanded as did the need for new approaches to building design. Hagia Irene (also known as Haghia Eirene or Aya Ä °rini Kilisesi) in Istanbul, Turkey is the  site of the first Christian church ordered built by Constantine in the 4th Century. Many of these early churches were destroyed but rebuilt atop their rubble by Emperor Justinian. Hagia Irene or Aya Ä °rini Kilisesi in Istanbul, Turkey. Salvator Barki/Getty Images (cropped) Characteristics of Byzantine Architecture Original Byzantine churches are square-shaped with a central floor plan. They were designed after the Greek cross or crux immissa quadrata instead of the Latin crux ordinaria of Gothic cathedrals. Early Byzantine churches might have one, dominant center dome of great height, rising from a square base on half-dome pillars or pendentives. Byzantine architecture blended Western and Middle Eastern architectural details and ways of doing things. Builders renounced the Classical Order in favor of columns with decorative impost blocks inspired by Middle Eastern designs. Mosaic decorations and narratives were common. For example, the mosaic image of Justinian in the Basilica of San Vitale in Ravenna, Italy honors the Roman Christian Emporer. The early Middle Ages was also a time of experimentation with building methods and materials. Clerestory windows became a popular way for natural light and ventilation to enter an otherwise dark and smokey building. Mosaic of the Roman Christian Emporer Justinian I Flanked by Military and Clergy. CM Dixon/Print Collector/Getty Images Construction and Engineering Techniques How do you put a huge, round dome onto a square-shaped room? Byzantine builders experimented with different methods of construction; when ceilings fell in, they tried something else. Art historian Hans Buchwald writes that: Sophisticated methods for assuring structural solidity were developed, such as well-built deep foundations, wooden tie-rod systems in vaults, walls and foundations, and metal chains placed horizontally inside masonry. Byzantine engineers turned to the structural use of pendentives to elevate domes to new heights. With this technique, a dome can rise from the top of a vertical cylinder, like a silo, giving height to the dome. Like the Hagia Irene, the exterior of the Church of San Vitale in Ravenna, Italy is characterized by the silo-like pendentive construction. A good example of pendentives seen from the inside is the interior of the ​Hagia Sophia (Ayasofya) in Istanbul, one of the most famous Byzantine structures in the world. Inside the Hagia Sophia. Frà ©dà ©ric Soltan/Corbis via Getty Images Why This Style Is Called Byzantine In the year 330, Emperor Constantine relocated the capital of the Roman Empire from Rome to a part of Turkey known as Byzantium (present-day Istanbul). Constantine renamed Byzantium to be called Constantinople after himself. What we call the Byzantine Empire is really the Eastern Roman Empire. The Roman Empire was divided into East and West. While the Eastern Empire was centered in Byzantium, the Western Roman Empire was centered in Ravenna, in northeast Italy, which is why Ravenna is a well-known tourist destination for Byzantine architecture. The Western Roman Empire in Ravenna fell in 476 but was recaptured in 540 by Justinian. Justinians Byzantine influence is still felt in Ravenna. Byzantine Architecture, East and West The Roman Emperor Flavius Justinianus was not born in Rome, but in Tauresium, Macedonia in Eastern Europe in about 482. His place of birth is a major factor why the reign of the Christian Emperor changed the shape of architecture between 527 and 565. Justinian was a ruler of Rome, but he grew up with the people of the Eastern world. He was a Christian leader uniting two worlds; construction methods and architectural details were passed back and forth. Buildings that previously had been built similar to those in Rome took on more local, Eastern influences. Justinian reconquered the Western Roman Empire, which had been taken over by barbarians, and Eastern architectural traditions were introduced to the West. A mosaic image of Justinian from the Basilica of San Vitale, in Ravenna, Italy is a testament to the Byzantine influence on the Ravenna area, which remains a great center of Italian Byzantine architecture. Byzantine Architecture Influences Architects and builders learned from each of their projects and from each other. Churches built in the East influenced the construction and design of sacred architecture built in many places. For example, the Byzantine Church of the Saints Sergius and Bacchus, a small Istanbul experiment from the year 530, influenced the final design of the most famous Byzantine Church, the grand Hagia Sophia (Ayasofya), which itself inspired the creation of Blue Mosque of Constantinople in 1616. The Eastern Roman Empire profoundly influenced early Islamic architecture, including the Umayyad Great Mosque of Damascus and the Dome of the Rock in Jerusalem. In Orthodox countries such as Russia and Romania, Eastern Byzantine architecture persisted, as shown by the 15th century Assumption Cathedral in Moscow. Byzantine architecture in the Western Roman Empire, including in Italian towns such as Ravenna, more quickly gave way to Romanesque and Gothic architecture, and the towering spire replaced the high domes of early Christian architecture. Architectural periods have no borders, especially during what is known as the Middle Ages. The period of Medieval architecture from roughly 500 to 1500 is sometimes called Middle and Late Byzantine. Ultimately, names are less important than influence, and architecture has always been subject to the next great idea. The impact of Justinians rule was felt long after his death in A.D. 565. Source Buchwald, Hans. The Dictionary of Art, Volume 9. Jane Turner, ed. Macmillan, 1996, p. 524

Sunday, November 24, 2019

How The Hotel Industry Survive In Recession Tourism Essays

How The Hotel Industry Survive In Recession Tourism Essays How The Hotel Industry Survive In Recession Tourism Essay How The Hotel Industry Survive In Recession Tourism Essay The study is separated by two subdivisions. The first subdivision is a sector is PRESTCOM analysis. The 2nd subdivision of the research focuses on the undertaking design which includes the purposes and aims, a context analysis and a selling analysis sketching the relevant analytical models to be used. Finally, the study will include a program and a timeline for concluding research. This selling environment is made up of the Macro and Micro environments. Sellers should see both internal and external environment for understand the whole market which they want to sale their merchandise ( Masterson and Pickton, 2004 ) . Normally, in the clip of recession, client would non pass excessively much money for abroad vacations, holiday and travelling ( Mintel, 2009 ) , because they see vacations is as a luxury, hence, likely client prefer to alter their ingestion to short metropolis interruption or domestic vacation travel, furthermore man of affairs may take the lowest monetary value to acquire an adjustment for their concern travel. Spending power has diminished as consumers have had to fasten purse strings, although degrees of personal disposable income have been maintained to a grade as a consequence of involvement rates historic depression. Harmonizing to Mintel ( 2010 ) estimates that PDI stagnated in 2004 to 2009, Hotels has been notably crashed by the recession, nevertheless, the environment analysis, such as PRESTCOM and Porter s five Forces, could be used to analyze the consequence in the recession. In order to hold a full positive response of the environments of the Hotel industry, this is the theoretical account will be used. 2.1 POLITICAL Harmonizing to Kotler ( 1996 ) , The political environment is strongly affect cordial reception industry, political environment is made up of Torahs, authorities bureaus and force per unit area groups influence and restrict the activities of assorted administrations and persons in society. Furthermore, The EU has proposed programs to patronize vacations for pensionaries, immature people and those who have non adequate money to go. The thought for aid these people to go was put frontward by Antonio Tajani, the EU commissioner for endeavor and industry, after declaring that an abroad vacation is a human right. Harmonizing to Travel Weekly ( 2010 ) , pensionaries, immature people aged 18 to 25, handicapped people and households confronting hard societal, fiscal or personal fortunes would have lower monetary value vacations by these proposed programs. Therefore, this proposal really could excite consumer and offer them more chance to vacation. Possibly this might be good intelligence to the Hotel industry to contend in the recession. 2.2 REGULATORY Regulation environment is protects companies from each other. While most concerns praise competition, they try to antagonize it when it affects them. Another manner is try to curtail companies covering any unjust and guilty minutess. Furthermore, ordinance besides aims at protecting consumer from unjust concern patterns. If unregulated, houses might do insecure or low quality merchandise and services, be untruthful in their advertisement, or deceive through packaging and pricing. Furthermore, hotel revenue enhancements and eating house revenue enhancements have become popular beginning of gross for local authorities. In many instance, hotel revenue enhancements are supposed to be used to back up touristry, nevertheless the disbursement of this money has been capable to broad reading, hence hotel director should do certain that those revenue enhancements designated to advance touristry are used efficaciously. 2.3 ECONOMIC FACTORS In the recession, falling consumer assurance, increasing unemployment and the legion jobs caused by the fiscal critical point have hit bottom line of the Hotel industry. There are besides a figure of related factors that have had peculiar impact. However, economical environment could be included by following elements: Wage inflation- in the recession, the pay of labor might non be increased, it is depend on the determinations are decided to cut the pay or increase the pay by director. Therefore, hotel director should pay more attending to income distribution every bit good as mean income. Monetary value inflation- because the recession, if economic diminution, than trade good monetary value will lift. It will act upon the determination client make to go or non. Gross domestic merchandise per capita- the most of import economical component are the client buying power and disbursement forms, GDP can Bespeak these elements, because entire buying power depend on current income, monetary value, nest eggs, and recognition, hotel director must be cognizant of major economic tendencies in income and altering consumer disbursement forms. Exchange rates- because the UK economic is fall down, the exchange from a lb to Euro is lessening, hence, clients might take domestic touristry for their vacations. Even in the recession, clients still prefer to take short interruption to honor them. Harmonizing to Mintel s one-year study of disbursement precedences in 2009 showed that vacations remained the taking concern for consumers, despite the recession. Furthermore, the taking precedences showed small alteration from pre-recessionary times. 2.4 SOCIAL FACTORS In the recent of clip, the population of old coevals in the UK is increasing. Furthermore, Mintel ( 2009 ) sole consumer research reveals that older grownups are somewhat below norm in use of budget hotels. However usage is somewhat more likely than immature individual. However, even in the recession, a few people have non be affected, they still consume in the luxury hotel, such as Ritz or Hilton. They did non care the money, merely because their life style is luxury. Although those people did non alter their ingestion, most of clients still be affected by the recession, therefore they might prefer to take the budget hotel non the mid-range hotel if they are going. 2.5 Technological Factor Presents, engineering has important affected the Hotel industry in many ways, for illustration, Travelodge launched a free iPhone application that allows users to turn up their five nearest Travelodges by GPS, and they can see handiness and monetary values, and book suites. Furthermore, clients can book their adjustment or check-in by Internet, or acquire the information which are required by clients on new Platform, such as Facebook or Twitter, these and other technological progresss will assist companies to be more effectual in the market place, nevertheless Internet incursion degrees and the demographic dislocation might be make operators usage of this distribution channel of all time more feasible. If Firms that adopt utile technological progress, they will derive a competitory advantage. 2.6 COMPETITION FACTORS Because the construction of the industry is strongly impact the competition between the companies, while make up ones minding the schemes which are used by houses. Therefore, this undertaking use Porter s five Forces analysis to look into the Hotel industry, it is including the menace of new entrants, the competitory competition within industry, the menace of replacements, the bargaining power of purchasers and the bargaining power of providers. The menace of new entrants because hotels are non easy to garner infinite to construct and the costs of building are really high, moreover, with a long period of the building, the investings can non retrieving instantly, it become the barrier obstructor bit by bit. Therefore, the entry barrier is strong. The competitory competition within industry As the Hotel industry besides is a service industry, hence homo has become an indispensable component to the market. If the turnover ratio of employees is lower, the centripetal of employees is strong, as a consequence, company will hold the advantage of competition. The menace of replacements In fact, the chief replacements of the International Hotels are the budget hotels or little hotels in the recession. Because the International hotels normally for tourers non travels and their suites are priced excessively high, when the economic system is in the recession, the general permutation of hotels will work the bargaining power of purchasers the Hotel Industry is face in a ferocious competition, companies would marks a long-run contract to stay their client base. Therefore, clients in the bargaining procedure had a strong bargaining force. the bargaining power of providers In the Hotel industry will buy great sum of stuffs and the articles for day-to-day usage, which could cut down the dialogue power of providers, hence, the bargaining power of natural stuffs providers is low. Hotels find themselves with a different job, high barriers of issue from the industry. The big capital investing required to construct a hotel sunk cost. As a consequence, hotel that can non run into all their debt payments, revenue enhancements, and other fixed costs, but they can bring forth adequate net income to cover their fixed cost, may run at a loss instead than shut their door wholly. Therefore, when hotels demand plumb bobs, room supply remains the same, ensuing in intensified competition for clients. 2.7 ORGANISATIONAL FACTORS A Hotel trough should make up ones mind how to prosecute the procedure of internal concern, capableness and accomplishments, furthermore accommodation or development to accommodate to client demands and penchants. For illustration, if hotel could supply high quality of service or making some promotes activities client return ratio will be increased. For case, harmonizing to Mintel ( 2009 ) points out that Whitbread decides to open 1,700 Premier Inn suites across the UK during 2009 to 2010. Whitbread is be aftering to increase their market portion in the UK hotel industry. It attempts to make this by constructing on its market place and supplying its clients with cost-efficient bundles ( Mintel, 2009 ) . It besides plans to develop their engagement platform, heighten their gross revenues and put into topographic point the following stage of its gross direction system. 2.8 Market FACTORS In the market sector, the most of import thing is client, houses should confirm the chief clients they want to endeavor and the market they segments. Promotional activity has been ramped up with seasonal offers from the larger ironss, while mugwumps and smaller trade names have begun to include more offers on their web sites. For the budget hotels, this has been led by activity such as room gross revenues, for illustration, in autumn of 2009, Travelodge ran a Spring Sale, offering suites from every bit low as ?12 per dark. In add-on to offering more competitory pricing, mid-range hotels are in a more flexible place, because they are able to offer bundles or repasts to appeal to a larger, more price-conscious market. In decision, concerns have cut their budgets and many commercial travelers have turned to the budget ironss in topographic point of the mid-market hotels they had antecedently been utilizing. Although concern travelers have progressively switched to budget ironss, concern travel itself has been one of the hardest-hit sections, diminishing the pool of commercial travelers remaining in hotels overall. And budget hotels still face an acclivitous battle in convincing. This undertaking examines the impact of recession on the Hotel industry, looking at these cardinal issues alongside consumer tendencies, an overview of the market, publicities in the market place, and see their endurance of the Hotel industry in the UK in the clip of the recession. 3.0 PROJECT DESIGN 3.1 AIMS AND OBJECTIVES The purposes of this research are traveling to analyze the Hotel industry in the clip of the recession in peculiar with their selling schemes, moreover, to analyze how the budget hotel rise alteration traveler s ingestion. The research focuses on analyzing the hotels scheme and clients ingestion in going, furthermore, investigates any possible development with Hotel industry. The study aims to make this by: To analyze the market section of the budget Hotel industry in the south England during the clip of the recession. To look into consumer attitude toward the budget hotel by their promoting schemes. To look into the possible development of the Hotel industry in the hereafter. Analyzing stairss being taken by some specific hotels, such as Travelodge and Holiday Inn, which in order to measure the budget hotel s selling and promote scheme to battle the recession, in add-on to happen out the possible chances to heighten Hotel industry development. 3.2 CONTEXT ANALYSIS The market section of the Hotel industry and how do they last in the recession is the chief context of this research focused on, and the stairss being taken by the steps which hotels use to advance or publicize their popularity with clients when clients altering purchases attitude and behavior by the recession. When the planetary economic system environment in the recession and clients disbursement power is diminishing, clients might abstain the abroad Tours to metropolis and short interruption in the UK, Mintel ( 2009 ) states that abroad vacation volume diminution by an estimated 14.5 % in 2009, nevertheless Mintel ( 2007 ) forecasts that metropolis and short interruption market has increased by an estimated 20 % from 2007 to 2012. Therefore, many clients altering their ingestion from abroad to short interruption in the UK because of their budget, it will assist budget or little hotels to turn their gross revenues, nevertheless, mid-range hotels might worsen their gross revenues m erely for the ground that their monetary values. Nevertheless, high quality hotels might stay their gross revenues for the ground that their client would non affected by the recession, so they still prefer to take luxury hotels. This grounds might be identified by this study. 3.3 Specific Selling Analysis 3.3.1 KEY AREAS OF MARKETING THEORY There are three chief countries of selling theory are aimed by this undertaking. First of this study will look at Segmentation, Targeting and Positioning, peculiarly to specify and concentrate on the market section of the Hotel industry and hotels place to bespeak the consequence they affected by the recession. Furthermore, it besides explains the consumers and difference between market cleavage and defines markets groups of consumer who have the resources to buy that adjustment ( Masterson and Pickton, 2004 ) . Second, this study is traveling to look at client station purchase satisfaction and outlooks, it chiefly concentrating on which elements could act upon clients when they chose to acquire adjustment. It will besides to analyze how alterations in the recession have affected the consumers determination ( Baines, Fill and Page, 2008 ) . It evaluates the features associated with each of the relationship phases, rating of options, purchase determinations and station purchase ratings. The 3rd country of selling theory is that of the service selling mix. Furthermore, this study will be concerned with four features of services marketing to hotels, it can be used to look into how make the hotels functioning and fulfilling their clients and consumers ( Kotler et al, 1996 ) . Unlike physical merchandises, services can non be seen, heard or smelled before they are purchased, it besides depends on the quality which can do consumers devour for a 2nd clip. However, it evaluates the service system of hotels, and evaluates the advantages of competition in the Hotel industry. 3.3.2 RESEARCH METHODOLOGY This research will utilize primary and secondary informations to analyze. The primary informations will includes both qualitative and quantitative methods. Harmonizing to Michael ( 2009 ) , the quantitative attack uses questionnaires to garner among a sample of hotel consumers and will take an grounds to back up this undertaking, which aims at finding facts and causes by clients. The questionnaire will take at finding the facts and causes of the penchant in clients ingestion in the Hotel industry in the clip of recession. This will assist this research to happen out the ground why clients altering their purchasing attitude and ingestion penchant. The quantitative attack will be highly of import as it will let the research to acquire a better understand to what happened to consumers altering their penchant in Hotel industry. The qualitative methods will utilize by two different attacks. The first attack will dwell of a focal point group with hotel consumers to clear understand their ingestion attitude and outlook in hotels. The 2nd of qualitative research will be use in-depth interview with the choice hotel director in order to understand what publicity or advertizement to keep clients in the clip of recession. One of the benefits of qualitative research is to understand what is respondents seeking answer to interviewer, it is the context that helps people to explicate why they acted as they did. This sort of context is the best manner to understand by speaking ( Michael, 2009 ) . These qualitative attacks are besides of import if research workers aim to acquire a clear construction to look into and to understand that the state of affairs of travelers altering their penchant of vacation s adjustment in the UK. That is to state qualitative methods are good justification and good account attack in any stat e of affairs of research ( Thomas 2003 ) . 3.3.3 DATA COLLECTION APPROACH In this research will be by and large selected about two focal point groups, two interviews and one hundred of questionnaires, it is non hard to reach with the respondents, but there might be some hard to reach with the trough of hotels. However, the interviews were contacted in the hotel of Leicester which located was chosen in a conference room or the other quiet topographic point. It is of import to acquire the best quality consequences of an interviews or observation. The ground why done interview in hotel is all the respondents were devouring in the hotel and relevantly, so it would be convenience for them to hold a short discuss for this undertaking. 3.3.4 POTENTIAL PROJECT OUTCOMES AND POTENTIAL CHALLENGES This undertaking likely could garner some utile result to detect how selling director s solution and challenges with the recession in the micro and macro environments, and to detect how clients altering their purchasing forms in the recession. Another possible result would be the apprehension of how directors maintain a good relation with clients and advancing their hotel, and anticipate the alteration. Harmonizing to Solomon ( 2010 ) definition of client behavior, it is the influence affected by seller who fulfills clients outlook and satisfaction. Therefore, analyzing a state of affairs in which clients attitudes are altering would enable us look into that how sellers altering their publicity and place, if a house is traveling to fulfill client demands productively. However, there might be some possible challenges could act upon the research, for case, the research non being able to interview a relevant place of hotel to do the responsible relevant to the research. The issue of answering trying for the questionnaires to be administered may non be representative plenty of the full spectrum of hotel consumers. The consequences of interview may non place or warrant the method of survive or diminution for hotels direction.

Thursday, November 21, 2019

Marketing Strategy Formulation Assignment Essay Example | Topics and Well Written Essays - 750 words

Marketing Strategy Formulation Assignment - Essay Example It is intended to help the disable people to perform their daily activities, similar to any other normal person. These robotic legs have been invented in a manner that permits effective and comfortable bending and moving of limbs to desirable directions. Apparently, targeted to a noble cause, the degree of influence created by social responsibilities of Parker Hannifin increases substantially also affecting its marketing strategies to a certain extent (Tita, 2014). Correspondingly, this essay intends to assess the marketing strategies adopted by Parker Hannifin when launching its robotic legs, with due consideration to its basic price strategies and overall promotional strategies. Pricing strategies is the most crucial factor to boost sales volume of any marketable devices, which is no exclusion in the case of Parker Hannifin. In the words of the head of its Human Motion and Control Unit. Mr. Achilleas Dorotheou, â€Å"There’s a graveyard of great technologies out there. You need to prove to the payers in dollars and cents that the device saves MONEY†, which apparently signifies the importance of pricing strategies for the device. Accordingly, its pricing strategies have been based on the value of the product addressing the target customers’ basic needs. When introduced, Parker Hannifin’s Indego was marketed through the price skimming method, whereby the price of the device was fixed at between $69,000 to $100,000. Hence, the price of the product was fixed at a higher rate but along with insurance facilities to cover damages and other risks to be borne by its users. This further sufficed the conditions of cost plus pricing strategi es by the company (Kotler, 2002). Besides, the company also considered that offering different kinds of discounts and innovative schemes will help to attract a larger volume of consumer towards the product, further helping the company to penetrate its markets by lowering its prices in the near future to